360° cameras allow you to capture everything around you in video or still form. See all the angels of the place you want to explore.
Don’t let us say it. Google itself partnered with Columbia Sportswear to find out.
You can view the experiment here!
As this experiment showed, 360 video has the potential to drive engagement in promising new ways. The technology encourages viewers to get in on the action by controlling their perspective with a simple tilt of a smartphone or nudge of a mouse. That’s great news for brands, as the novelty of that viewing experience not only makes people want to watch 360 videos, it also makes them want to share. As the technology continues to develop and more brands experiment with the format, its value will likely become stronger—for viewers and brands alike.
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