Logo
&
Branding

We are used to answering the ” What’s your name?”, because it’s the first step to get to know someone. Our name identifies us and differs us from other people. 

That’s what a logo does. It identifies your business, makes it memorable, grabs attention, and it’s the foundation of a brand’s identity.

The short attention span, the one that causes consumers to judge your business by its appearance, can work on your advantage, if you have a solid logo to speak for your company. 

This first impression is your way to immediately communicate ownership over the product(s) you sell or niche you dominate.

Because a good logo is a visual, aesthetically pleasing element, it triggers positive recall about your brand that the name of your company alone might not.

In other words, your logo is the forum to both convey your values and show consumers why you’re not like your competitors – you’re better.

And, last but not least: 

It is the first thing that your audience will look for when they see any communications from your brand. It should be front and center of all your marketing materials such as business cards, flyers, advertisements, etc.

If you don’t have a logo (and one that stands out), then you are missing an opportunity to make your business stick in the minds of your audience.